“The Average Cost Per Plumbing Click Through Google Ads Is $39.20. 76% Of Searchers Do Not Have A Plumber In Mind. Less Than 1% Of Searchers Go Past The Front Page. Search For “Plumber Near Me” Has Almost Gone Up 300% In Search Volume.”

WARNING!! These 15 Plumbing Marketing Strategies Will Place Your At The Top Of The Industry

Intro:

Leaks Are Something Plumbers Look To Avoid At All Costs

Some Causes Include Installation Error, Lack Of Testing, Being Outdated, Performing The Wrong Task In The Wrong Place And Much More

Some Effects Include Costly Expenses, Major Damages, The Professional Knowledge Needed To Fix The Problem And Much More.

Ensure That There Are No Leaks In Your Plumbing Marketing Plan. Leaks Can Cost You Money, Inconsistent Work, Damaged Online Presence And Reputation And Much More.

As You Know Leaving A Leak That Needs Repair Can Cause Tremendously Damage, Today We Will Help You Identify All The Leaks You Have Within Your Marketing Walls.

With That Said, Here Are 15 Marketing Strategies You Can Start Using Today To Transform Your Business👊

1. Reputation Management

Reviews Are One Of The Most Important Parts Of Generating Leads Online And Help You Instantly Install Trust Into The Visitor/Viewer Of Your Business, This Will Lead To More Conversions. Send Out Review Requests After Every Job/Service Call, Automate The Process To Save Yourself Time While Your Reputation Continues To Grow.

2. Simplify Communication

Communication Can Make Or Break A Business And Its Important To Have A System To Make It Easy. Have A Way To Communicate With Your Journeyman/Staff All In One Place. The Best Results Have Shown With A Mobile App Where Every Team Member Has Access To So The Foreman/Manager Can Assign Tasks To Team Members. This Way You Can Give Your Employees Daily Tasks So You Can Easily Ensure That They Are Getting Work Done While Saving You The Time Of Making Sure They Are One Task.

3. Identify A Target Audience

Identifying A Target Audience Is Very Import For Your Online Presence. You Need To Look At It As If Your In The Customers Mind. Think About How The Average Home Owner Who Needs Plumbing Services Will Go About Finding Those Services.

4. Identify Your Target Keywords

Identifying Keywords Can Get A Little Complex, Think About What your Target Audience Would Search And Those Will Be Keywords That You Want To Show Up On Google For. Highly Recommend Getting Help With Picking Keywords So That The Decision Is Based Off Volume, Competition And Your Target Audience. Rather Them Your Good Instincts.

5. Optimize Your Content To Target Keywords

There Are Quite A Few Ways To Go About This From Simple To Advanced. Simple Is Adding Keywords In H1 Headings Of Websites, Include Keywords In Meta Description. Some More Complex Methods Are Adding Keywords In URL of Website, Create Blog Posts To Target Keywords. Some Advanced Method Are Adding Them Into html code, Doing Research On The Current Google Top Ten For That Keywords And Implementing The Strategies Then Used To Rank On The First Page Of Google.

6. Have A Site Audit Done On Your Website

Have A Site Audit Done And Improve The Site Health To At Least Above 92%, This Will Help Make The Process Of Ranking For Keywords Easier And Ensure That Your Website Doesn't Have Any Major Errors. Improving Your Site Health Can Be Very Difficult Depending On What Issues Your Have, Hire A Professional And Save The Stress.

7. Make Sure Your Website Is Functional

You Want To Make Sure You Have A Functionable Website, What Does This Mean? This Means Your Website Is Pointing To The Action You Want The Visitors To Take, Such As Requesting A Quote Or Receiving A Call. The Goal Is To Make It As Easy As Possible For The Visitor To Act Now. Some Ways To Make It Easier For Visitors To Act Now Include Having A Pop-up Request A Quote Form Or Main Website Contact Form Whenever Website Is Opened, Have A Webchat Widget To Make It Easier For Your Audience To Ask Questions, Attention Catching Call Now Button.

8.Surveys & Reviews

Use Surveys To Collect Feedback From Customers, Use This Information As A Selling Point Or As Data To Help Your Business Improve In Its Weak Spots. If You Want Reviews To Make A Bigger Impact On Your Online Presence, Then Ask The Client To Include Pictures And Maybe Ask Them To Include A Certain Phrase That Aligns With Your Keywords. Replying To Your Reviews Is Something That Google Likes To See And Its Another Place To Use Your Keywords, AGAIN.

9. Automated The Process Of Lead Follow Up

Have Automated Systems In Place For Lead Follow Up To Improve Your Customer Experience & Save You Time. For Example: Request A Quote Form Submitted, You Will Be Sent A Message Telling You To Follow Up With That Lead And Showing the Results From Their Form, The Lead With Receive A Thank You Message, That Lead Will Be Informed That You Will Follow Up ASAP.

10. Have A Sales Pipeline

A Sales Pipeline, To Simplify, It Is The Process/Steps Of Your Sales Process. For Example Taking A Visitor, Into A Lead, Into A Client, Into A New Job/Service Call, Into Making A Lifetime Client. Once You Get The Basics Down It's Time Take The Advanced Steps Of Automating Every Step Of The Process Possible, So That You Can Handle More Incoming Traffic Since You Spend A Fraction Of The Time You Usually Do Selling Your Service.

11. Have A Promote Or Warranty (Selling Point)

Having A Selling Point Is Vital To Standing Out Against Competition. Especially When In The Process Of Getting More Reviews, Boosting Your Local SEO, Improving Customer Experience And So On. This Helps You Effectively Stand Out Above Your Competition Especially When Your Competition Appears Online As The Better Choice. Having A Warranty Instantly Installs Trust Associated With Your Business Leading To More Interest And Leads. Have A Promotion Motives The Your Audience To Act Now So They Don't Miss Out On A Good Deal.

12. Make Sure You Are Using Google Marketing Tools

Google Marketing Tools Are Essential To Obtain The Data To Grow Your Business And Make Sure Your Optimizing Google For Your Business As Much As Possible. Google Tools Include Google Analytics 4, Google Search Console, AdWords, Google Tag Manager, etc. These Platforms Can Be Very Difficult And Time Consuming To Get Up And Running, Make Sure To Use A Professional To Ensure You Are Optimizing All That Google Can Do To help Your Business.

13. Have A Referral Program

Having A Referral Program Will Help Gain More Leads Through Word To Mouth Connection. Would It Be Beneficial To Sacrifice $100 Of Profit To Obtain A Lifetime Client. If So Implement A Referral Program.

14. Measure CRM Reports & Analytics

Measuring Reports & Analytics Majorly Helps You See What Parts Of Your Business Needs Improvement. From Looking At Data You Can See What Pages Get The most Attention, What Source Leads Come From. This Helps You Direct Your Marketing On The Methods That Are Producing The Best Results.

15. Make Videos For Your Plumbing Business

Having A Video On Your Homepage Will Put You Above Your Competition And Will Catch Your Visitors Attention Instantly To Drive More Conversations & Leads. A Video Can Tell the Story Of A Million Word

Start Making Your Own Marketing Plan Today :

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